The UK market for fresh produce is a fast-moving, complex place with a fluid agenda set very much by a combination of consumer power, media messages and innovation. More than perhaps any other sector,
fresh food is singled out as a high profile product with strong potential for messaging in the competitive marketplace, with the environmental and social story behind produce becoming increasingly important.
For 40 years the Under 40’s fruit growers association has worked to support and develop the fruit marketing sector through the delivery of bi-annual conferences giving insight into market place, production and innovation. Visiting Portugal, Italy, Holland and Spain in the last decade, delegates have had experiences from walking through snow laden Kiwi in the hills of Emilia Romania to Strawberry and raspberry harvesting in January and state of the art cooperative packing houses, but there have also been companies founded, jobs created and friendships forged.
January 2009 will see the delivery of the 20th conference, based in Leipzig, Eastern Germany. In one of a series of breaks with tradition the first day of the conference will be technical and marketing presentations by industry leaders representing our sponsors; the Under 40’s has a long association with companies such as Bayer CropScience, Omex, NP Seymour and HOPS GB who are again key supporters, this year joined by Fresca; part of the Mack group of companies. We are pleased to announce the support of the NFU once more and the opportunity for delegates to meet with Richard, NFU Chairman of the Horticultural Board and to discuss current issues such as the SAWS scheme, Pesticide approvals and the future of Horticulture in the UK. Richard will our after dinner speaker at the Gala dinner on Friday 30th January.
The programme includes a visit to the National Plant Breeders rights trial, LVG Erfurt – a large farming cooperative growing stone, top and soft fruit with a large, new packing and storage facility, Beckers Bester – a juice processor which works closely with Innocent and M&S and one of the regions best sparkling wine producers, amongst others.
The 2009 conference will also see our first European delegates with representatives from Dutch propagators and Polish and German farming cooperatives.
The full programme:
28.01.2009 – fly to Berlin, then coach to Leipzig. 06.25 flight
11am registration at Westin Hotel, Leipzig
12pm: buffet lunch
1pm: Technical presentations
Conference session: 1.30 start
20 minute presentations from key sponsors and industry leaders
7pm session ends
8pm Evening meal: Sponsored by Fresca at a local restaurant (Leo’s Brasserie, Reichstrasse 20)
29.01.2009
Depart Westin at 8.30am
9.30am Sachsen Obst - large fruit growing, packing and marketing cooperative, specialising in stone and top fruit
Lunch: At Bundessortenamt
2pm Bundessortenamt - National Plant breeders rights trials
30.01.2009
Depart Hotel at 8.30am
Am: LVG Erfurt - specialist Government funded research institute for Horticultural crops
Lunch – local restaurant/packed lunch from Hotel
PM: Beckers bester Eisleben - Juice processor serving M&S and Innocent
31.01.2009
Depart Hotel at 9.30am
10.30am Rotkäppchen sparkling wines,
2pm Berlin – free time
Depart Berlin - 10.20 flight
Click here http://www.u40s.co.uk/2009-under-40s-fruit-growers-leaflet.pdf for a copy of leaflet for 2009 Under 40s Fruit Growers Conference. The conference runs from January 28th to 31st 2009, if you have not yet booked your place, please contact Sarah Calcutt on 07894 411743. Delegate places are still only £195.